Scratching the surface of Keyword Research
SEO quick bites, keyword research:
Keyword research is the process of finding and selecting the right keywords to target for your website or business. It’s a critical part of any effective SEO or content marketing strategy.
There are a number of different ways to do keyword research, but the basics remain the same: find relevant, high–volume keywords that you can rank for.
To find the right keywords, start by brainstorming a list of terms related to your business or website. Then, use a tool like Google AdWords Keyword Planner or Moz Keyword Explorer to research the monthly search volume and competition for each term.
Once you’ve found a few good keywords, it’s time to start optimizing your website or content for those terms. Add the keywords to your title tags, meta descriptions, headers, and throughout your content to help Google understand what your page is about and to improve your chances of ranking for those terms.
By following these steps, you can conduct effective keyword research that will help you drive more traffic to your website or blog.