Scratching the Surface: Relating Web Design and Branding
When it comes to branding and web design, the two go hand-in-hand. While a company’s brand is its identity, the website is often a potential customer’s first introduction to that brand. In other words, the website is an extension of the brand itself. That’s why companies need to put thought into both their branding and their web design. The two should work together to create a cohesive experience that accurately represents the company and what it has to offer. Here are some things to remember when creating a branded website:
Keep Your Branding Consistent Across All channels.
Your website should reflect your company’s overall branding strategy; this means using similar colours, fonts, and logos, across all channels – from your website to your social media accounts to your email marketing campaigns. Consistency will help customers easily recognize your brand no matter where they encounter it online. Creating a consistent look for your brand can be achieved partly through templates or style guides for Web design.
Use High-Quality Visuals That Reflect Your Brand Image.
Good visuals are essential for any branded website. After all, a picture is worth a thousand words. High-quality photos and videos help tell your story in a way that text alone cannot. Be sure to select visuals that accurately reflect your brand image. For instance, if you’re a luxury brand, your website should look upscale and elegant. On the other hand, if you’re targeting millennials, your site might have a more modern feel.
Pay Attention to the Details
The details matter regarding branding and web design. From the colours you use to the fonts you select, every element on your site contributes to your brand’s overall look and feel. Paying attention to those details will help ensure that your website leaves a positive impression on visitors.
Tell Your Story
A branded website should engagingly tell your story to tell customers why they should care about your company and what makes you unique. Don’t be afraid to be personal – after all, customers want to do business with real people, not faceless corporations. Share Your Story on your About page or blog posts to humanize your brand and build customer trust.
Make It Easy For Customers To Take Action
Finally, once you’ve told Your story and grabbed visitors’ attention with beautiful visuals, it’s time to give them a reason to stay on Your site longer by providing valuable content such as articles, ebooks, tips or guides. But don’t forget call-to-actions (CTAs) urging visitors to take further action, such as signing up for a newsletter or scheduling an appointment. Placing CTAs strategically throughout your site helps guide users toward taking the next step in their customer journey, whether making a purchase browsing more product pages, or subscribing to your blog.